Emerging Markets Embrace New Tech

Rising middle class, rising demand

 

While many Internet users in the US and other mature markets enjoy the latest gadgets and online media activities, they may not be on the cutting edge—users in emerging countries are quickly taking to advanced Web and consumer electronics activities.

According to the Accenture report “Mobile Takes Center Stage,” US Internet users increased spending on consumer electronics in 2009. Computers and mobile phones remained the top devices owned by respondents, but Web-enabled mobile phone ownership more than tripled between 2007 and 2009. Taken together, mobile phones and Web-enabled smartphones were considered the most important consumer technology product in the US, followed by computers. 

 

In some cases, however, Web users surveyed in emerging countries—China, India, Malaysia and Singapore—were ahead of their counterparts in mature markets—the US, Germany, France and Japan. For example:

• Emerging-market Web users were more than two and one-half times as likely to buy a smartphone during the next year (52%) compared with mature-market respondents (20%), and were also more likely to have bought a smartphone in the past year (67% versus 32%).
• Internet users in emerging markets were twice as likely to have bought a computer in the past year (40% versus 20%).
• Emerging-market respondents tended to spend more money on consumer electronics in 2009 than their mature-market counterparts.

Emerging markets also showed higher levels of Web activities

“One of the reasons for this emerging-country growth is the rapid expansion of the middle class with its substantial disposable income,” said Jean-Laurent Poitou, managing director of Accenture’s Electronics & High Tech industry group, in a statement. According to the report, the rise of the middle class in countries such as China and India will help them overtake the growth potential of more mature markets such as the US.

 

Source : www.emarketer.com

Comments

[Rédigé par : Lizard Labs]

The good thing about your information is that it is explicit enough for students to grasp. Thanks for your efforts in spreading academic knowledge.

[Rédigé par : Tory Burch Outlet]

ture’s Electronics & High Tech industry group, in a statement. According to the report, the rise of the middle class in countries such as China and India will help them overtake th

[Rédigé par : Adidas F50]

the rise of the middle class in countries such as China and India will help them overtake

[Rédigé par : The North Face]

Like myself, i used to be a shy-type person but because of acting classes, i am now at full confidence and ready to face the audience.

[Rédigé par : mutuelle]

Salut Très sympa agréable ton site internet, bonne continuation aux auteurs

Blogger de [url=http://www.goodassur.com]un mutuelles[/url]

[Rédigé par : moncler kids jackets]

I like all your spectacular writings ! Now let me give you a good website(www.cheap-monclershop.com) for you . It can show you very good information for you.

[Rédigé par : fashion handbags]

Thanks for your sharing us the useful information I want to make friends with you.I think you have a unique wiew on fashion ,now I also want to touch fashion this area.so I hope I can learn experience from you.would you look at my website (www.thebestfashionbags.com) and give me some suggestions, thank you very much !.

[Rédigé par : louis vuitton]

I have searched the net and I should say I've not come across an article like this which is so easy to understand and learn